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Tag: PLDT

AI Industry Verticals News

PLDT Bets on AI-Driven Personalization and 5G Growth to Boost Wireless Business

PLDT is accelerating its wireless growth strategy through AI-driven personalization, rising 5G adoption, and next-generation connected devices under its mobile arm, Smart Communications. The company said it is leveraging advanced analytics and hyper-personalization capabilities to deliver tailored mobile plans and services based on individual customer usage patterns. According to Smart co-officer-in-charge Lloyd Manaloto, the strategy […]

Industry Verticals News

PLDT Home Highlights Landline Connectivity for Family Emergency Preparedness

PLDT Home is encouraging Filipino households to strengthen emergency preparedness by including reliable home communication systems as part of their family safety plans. As emergencies and natural disasters continue to highlight the importance of fast communication, PLDT Home emphasized that landline connectivity can serve as a dependable backup option for contacting emergency hotlines, hospitals, barangays, […]

Industry Verticals News

Smart Blocks 955 Million Scam Texts in Q1 2026 Amid Rising Fake Cell Tower Threats

Smart Communications announced that it blocked more than 955 million scam and phishing-related text messages during the first quarter of 2026, as cybercriminals continue using advanced mobile-based fraud tactics targeting consumers. The telecom provider also blacklisted nearly 200,000 mobile numbers connected to fraudulent activities across its network. According to Menardo ‘Butch’ Jimenez Jr., scammers are […]

Industry Verticals News

PLDT and Smart Launch Mental Health Resilience Program for Quezon City Frontliners

PLDT and Smart Communications, in partnership with the Philippine Mental Health Association, recently conducted a holistic stress management workshop for emergency response frontliners from the Quezon City Disaster Risk Reduction and Management Office and the Quezon City Citizens Services Department. The initiative forms part of PLDT and Smart’s #KonektedForResilience advocacy program, which focuses on strengthening […]

Industry Verticals News

PLDT Accelerates Solar-Powered Cell Sites to Cut Energy Costs and Strengthen Network Resilience

PLDT Inc. is accelerating the solarization of its cell sites as part of its long-term sustainability strategy aimed at managing rising electricity costs and improving network resilience amid global inflationary pressures and geopolitical uncertainty. According to Menardo “Butch” Jimenez Jr., electricity and fuel remain among the telecom giant’s most significant operating expenses, with electricity costs […]

Industry Verticals News

PLDT Secures Tagbanua Community Support for Palawan Submarine Cable Resiliency Project

Investing in network redundancies such as the Palawan Resiliency Submarine Cable Project strengthens PLDT’s nationwide infrastructure, helping ensure reliable connectivity for Palawan communities and continuous access to essential services, opportunities, and communication. PLDT has secured the support of Tagbanua Indigenous Cultural Communities (ICC) in Palawan for a major submarine cable initiative aimed at improving network […]

Industry Verticals News

PLDT Inc. Confident in Network Edge as Satellite Direct-to-Cell Competition Looms in PH Market

PLDT Inc. said it remains confident in its network leadership position and is open to competition, even as reports point to the possible entry of satellite connectivity providers in the Philippine market this year. During a recent earnings press conference, PLDT Chief Operating Officer and Network Head Menardo “Butch” G. Jimenez emphasized that the company […]

AI Industry Verticals News

PLDT Home Deploys AI-Powered Customer Support Platform to Cut Wait Times and Boost Service Efficiency

PLDT pilots AI-powered customer support platform in Sales and Service Centers, boosting faster diagnostics, smarter service, and improved customer experience nationwide. PLDT Home is advancing its digital transformation strategy with the nationwide rollout of an AI-powered customer support platform across its Sales and Service Centers, aiming to deliver faster and more efficient customer service experiences. […]

AI Industry Verticals News

PLDT and Smart Communications Bring AI-in-a-Box Initiative to Baguio City

(L-R) Samantha Hamada, Chief of Staff, City Mayor’s Office; Elias Aoanan, Assistant City Planning and Development Coordinator; Micaela Gay Rimando, Supervisor and Economist of SIGLAT – Baguio Youth Innovation Hub; Roby Alampay, FVP and Head of Public Engagement at PLDT and Smart; Baguio City Mayor Benjamin Magalong; Francis Camarao, Head of the Baguio City Management […]

Industry Verticals News

PLDT Home Elevates Residential Broadband with Enterprise-Grade Connectivity as Remote Work Becomes Permanent Digital Reality

PLDT Inc. is redefining home connectivity in the Philippines by positioning residential broadband as critical digital infrastructure in response to the long-term shift toward remote and hybrid work. According to Menardo “Butch” G. Jimenez Jr., the evolution of work-from-home arrangements is no longer a temporary response to the COVID-19 pandemic but a structural shift accelerated […]

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